Competent design – open doors for your Customer

It goes without saying that design is by no means the only component of the success of your site. However, the correct appearance is similar to the entrance to your store or office. If the site attracts the user’s eyes, he will go there as in the hospitably open doors. If he does not interest in it – well, he will shrug and pass by – as if instead of the banner “Welcome,” the entrance to your store adorned an ugly lock.

Notice, speaking of design, we say “correct,” not “beautiful.” After all, beauty is a deeply subjective concept; everyone has their own opinion on this subject. By “correctness,” we mean the design of your web resource that meets modern aesthetic requirements and considers all the possible wishes and needs of the visitor. Professional developers with rich experience in Website-Building, such as specialists from SECL Group, know all these nuances very well. Here are just the main ones:

1. Do not spare time for preliminary research

Before ordering the developing of a new site or upgrade of the existing one, conduct several profound studies to accurately decide on the target audience, understand its expectations and avoid mistakes made by competitors.

Do you think you can only exhale in relief after conducting your own analysis or ordering it from specialists? Not at all! The search for possible vulnerabilities and ways to improve your resource is a process that should never stop.

2 Before drawing a map of the site, imagine a visual hierarchy of information that you are going to convey to the user

You, and no one except you, know the main message you want to convey to your Customer. The success of the sales funnel and the effectiveness of calls to action depends on the clarity of the presentation. Formulate the leading idea for yourself, then break it into easily perceived semantic blocks. Consider where the main message can be reinforced with an expressive illustration and where understandable infographics are needed. Put yourself in the user’s place and try to look at the resulting result with his eyes.

3. Contact specialists in UI/UX optimization and make sure your site has a user-friendly interface

Nothing annoys the user as much as transforming a comfortable surf into a protracted quest. If navigation in the sections of your site requires the graduation of certified stalker courses, get ready to share the fate of an abandoned ghost city.

4. Give preference to relative positioning of elements before absolute

This approach will help maintain the integrity of content perception and will not irritate the user with a variegated incompatibility of blocks.

5. Use adaptive design and/or provide for the mobile version of the site

Today, more than fifty percent of users view the Internet from mobile devices. The abundance of screens with various resolutions and ratios of the sides throws unique challenges for modern sites. After all, they should look equally good and easy to read, regardless of the conditions in which they are viewed. So remember – your site should be a kind of unsinkable aircraft carrier and always stay on the top of any search queries.

6. Place the most critical information in the upper part of the page

Of course, any element of the site is essential, and if it does not perform one or another function, it simply should not be. Nevertheless, remember what we talked about “cutting information into semantic pieces.” Take into consideration that the user may just not scroll the page to the footer at all. Watch out that the most important thing you want to tell him, he saw from first glance.

7. Make an acquaintance of consuming the content of your site as convenient and pleasant as possible

This advice also applies to the presentation of information in the form of separate, clearly dosed fragments. Avoid long paragraphs and break the text with headlines that help immediately grab the gist of the following passage.

8. Use colors to attract attention, but do not overdo it with a palette

Here we enter very thin ice. On the one hand, appropriate color accents allow you to focus on key thoughts and elements of the site. On the other hand, the rainbow splash of colors can scare away the visitor so that he will not reach content. In general, this is a matter of delicacy and taste. It is best to hire a professional designer while showing him a sample of those sites you like. But remember that the site’s color palette should correspond to your corporate brand book.

9. Do not neglect visual elements when applying content

The current pace of life has developed clip thinking in each of us. We prefer to consume information quickly in the form of separate meaningful blocks. Researches show that people grasp the meaning of the image 60,000 times faster than a text containing a thought similar in volume. Remember this, and do not forget about the need for the organic use of illustrations and infographics.

10. Encourage the user to switch to your social networks and share feedback there

On various resources, you can find advice to place the buttons with links to your social networks on your site. Of course, it needs to be done. However, bear in mind that many browsers include extensions that remove such elements from the page. Therefore, consider how to “sew” transitions to the pages and groups you need into the main content.

Summing up

As said at the beginning, it is impossible to highlight all subtleties of creating a successful competitive site in one short article. Nevertheless, you can be sure that following these recommendations will increase your site’s effectiveness.